Hospitality Photography is a good investment
In this article, we have a closer look on the advantages of professional hospitality photography for your marketing and web-page.
Whether you’re new in the hospitality business or a already well established small hotel or resort, as a professional photography costs something, you may try to get by without such service. Why not grab a Smartphone and take some photos by yourself. May you buy some stock photos, there are many stock photo portals out there. The downside is, they can give possible guests a wrong impression of what you have to offer. This way you safe your budget for other things, than professional photos. “Right or wrong? Sure this is wrong!” In reality every hospitality business will definitely have a great benefit from professional hotel photography. High quality images are a major asset and contribute to the success of your hospitality business. The budget for photography should be on top of your spending list and please avoid cheesy stock photos. Why are high quality photos so important? When it comes to your website’s photography, this is an area where first impression always counts. Your photos are what your visitor will see first and are the reference of your business and professionalism. A visitor which does not like what he sees, will not engage and leave your website. Your photos on your hotel or resort website are important, make sure you offer the best images possible. No matter what kind of hospitality business you own, at the end you are offering a experience. The experience is showcased on your web-page via your images on your website or OTA listing page. Websites with images receive 95% more views than web-pages without images, also social media posts with images get much more likes, retweets and shares compared to posts without. The reason for this is very simple: When presenting a text along with an image, eye-tracking studies have shown, that the reader’s eyes are drawn to the image, instantly. As 65% of humans are typical visual learners, images are a great tool to educate. Images, photos, graphics and colors are used to provide information and to evoke emotion and feelings.
5 Points to remember why professional photography is a good investment
1. Photography to increase Revenue
Appearance is everything in today’s digital world, and if you want your website visitors to learn about your property and convert into paying customers, you have to draw them in with professional photography.
High quality photos should be the standard, but way too many hospitality websites try to sell their rooms with low quality photos.
Good imagery will improve the user experience and time spend on your website. With the right images you have the great opportunity to successfully help your audience to envision the lifestyle you are providing and to develop your brand identity. High-quality hospitality photography is a tool to generate important wins for your brand.
When resort photography is done poorly, you run the risk of losing potential guests. Here one example, images that misrepresent your resort, discourages bookings. If a photo fails to capture a resort’s features, potential guests may not be inspired enough to book, as they can not really connect with your offer.
2. Make A Powerful First Impression
You may know this phrase: you only get one first impression. No matter if the impression is good or bad, it will stick with us.
In case your images are taken with a Smartphone, they probably have bad composition, poor lighting and can be under- or overexposed. The quality of your images is well noted by the viewer and he will judge your hospitality business to be poor quality. Now, with a professional photographer you will overcome a negative impression and turn a website visitors into customers.
3. Stand Out from the Crowd
The hospitality business is in many cases a competitive environment and you have to differentiate from your competitors.
Check out your strongest successful local competitors. How do their photos look like, do they look professional? If they have great images try to copy and adapt your own style appropriate to your business. If they don’t have great photos, have a smile in your face and start getting professional photos for your hotel.
4. Grab Customers Emotion
Every photo representing your business serves as a ambassador. Quality images are able to create a connection to the viewer in seconds. As Professional photographers know how light creates emotions and use many tools during the shoot and also in post processing. They are able to make a simple hotel room shine.
5. Take advantage of a Professional Hospitality Photographers
Photographers have practice, will find the right angle and position to capture your rooms, amenities, etc and make it as desirable as possible. Consumer photography equipment and Smartphones can not compare the quality of cameras and equipment a professional photographer is using.
A professional knows the hospitality industry, trend and don’t, use his knowledge to your advantage. They are experienced artists and do photography for a living.
Good to know, that there is service included, as a photographer goes through hundreds of photos, selects the very best and starts editing. The editing is done in a combination of skills and state of art image software to deliver amazing images.
Hospitality Photography Conclusion
A single picture is worth a thousand words. A professional hospitality photographer finally will for sure save you time, money and the same time increase engagement and revenue for your hotel.
Dubai Burj Al Arab The World Most Luxurious Hotel
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