Restaurant Photography can increase Sales
Learn how restaurant photography can accelerate your business.
Learn how restaurant photography can accelerate your business.
Great food photography is at the heart of restaurant photography, successful restaurants using professional photos to increase their sales.
Today anyone can take photos of food wit a click on their smartphone, but to create appealing photos that attracts your customers it requires much more than DIY-style smartphone image.
For capturing professional, quality and unique photos some essentials are required: The right lighting, product presentation, the placement, the angles, experience and for sure professional photography equipment.
We are sure you you already know how important your menu is. But no written description will ever be as good as a photo, where every plate looks appetizing and beautiful.
Customers feel more more comfortable ordering when you have images that show exactly what your customers can expect when they order. One important point is, when it comes to international customers which may not speak your language, an photo is the solution. No question, professional restaurant photography can boost your sales.
When visitors arrive at your website, they will see what you have to offer, even if they have may something else in mind, there is a good chance that they visit your restaurant, if it’s not too far away.
We can not stress enough, no matter what you offer, all businesses including restaurants benefit from professional photos.
The look and feel of the images depend very much on what kind of clients are you targeting, what brand do you like to build and what impression do you like to create. When you use images on your restaurant website, print or social media, people are more likely to remember what they have seen or read. The use of pictures also creates more traffic, when you have attractive, professional photos.
All humans are attracted to visuals. Present your restaurant in a professional way. Your customers will start recognizing you as a serious well managed business. You can generate a positive impact with your menu, detail images of your food or the ambiance of your location to impress people, they in return will give it a try.
If we look closely, it is more than showcasing your product, when you create quality pictures and content the same time you are creating your unique style which goes in accordance with your brand.
Just ask the question how will a customer know if you are the right place for a eat-out, when he just can read your menu? He can read the name of the dish and list of ingredients, but he can not see how this looks like.
There is may no need to attach a photo to each menu, nice photos placed here and there across your website will leave a large impact, and will keep the visitor engaged. Especially when the images wake their appetite as all that food images look so delicious and appealing there is a good chance they will visit your restaurant.
Drive visitors from your social media accounts to your restaurant website with professional photos. If you are serious about your restaurant marketing, do not ignore the power of social media.
Your restaurant relies on visual presentation the quality of the images can make or break your business.
According to statistics show that a social media post with pictures receives up to 180% more engagement from people than simple text based posts.
We are sure you know about social media and you have may already created social media account for your business. As a bottom line, use these account to showcase your restaurant and increase sales.
Facebook with over 1 billion daily active user if you like it or not, it is still the number one and a necessity to reach out to your audience. Updating your restaurant’s Facebook page frequently is very important.
Instagram which is owned by Facebook is a popular social media network with nearly 1 billion active monthly users. This is can be the perfect match for you as Instagram’s primary focus is on visual content and can be perfectly utilized for your restaurant marketing.
The network creates the opportunity to engage and interact with your audience and followers by using visual content like quality photos and videos.
If you have a marketing team or time yourself, you may expand your social media activity to: Twitter, Linkedin and Pinterest.
If you’d like some ideas and inspiration for your restaurant, have a look at the below listed ideas and find inspiration for your photos.
Food Magazines
Get inspiration from food magazines for your restaurant. There are so many of great food magazines available, some are may not on your radar. This three that are worth your attention: Saveur, The Art of Eating and Food & Wine.
Food Blogs
There’s a large number of food blogs out there. Blogs are a on of our favorite places to look for new ideas, as they often show professional photography in combination with the latest trends. Have a look at Kitchn, Food52, Serious Eats, etc.
Conclusion
Restaurant photographs can initiate emotion and push viewers to take an action, bear in mind that your customers eat with their eyes first. Visuals are important on your website, social media accounts and your prints.
Restaurants have a unique advantage, as food is the centerpiece of our lives, we need it for survival, it makes us happy and nourish our souls.
Please make sure that the atmosphere and vibe of your restaurants and food, matches your restaurants photos once the customer enters your restaurant.
READ MORE:
Why is Hotel Photography so important
Hospitality Photography is a good Investment
10 Hotel Trends for 2019 to Look for
20 Things you should know about Millennials
Future Global Hotel Trends
Hospitality in the Digital Age, what do Guests Expect
Hotel Photography for better Search Engine Ranking
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