Future Global Hotel Trends
How will a hotel like in the future and what will it bring for you and your guests.
How will a hotel like in the future and what will it bring for you and your guests.
How does the hotel of the future look like? Global trends such as demographic change, growing environmental awareness and increasing mobility are changing the guest profile. The various requirements of specific guest types will determine the offer in the future. In addition, innovations in media technology, as well as the development of innovative hotel concepts and rising demand in the luxury segment, offer new opportunities and challenges for the hotel industry.
For a sustainable strategic positioning in the national and international cutthroat competition, the knowledge about the needs of the guests as well as the potential of new technologies for the companies of the hotel industry becomes a central success factor.
Away with the wet room, the bathroom takes up more and more space – in importance and size. Many guests judge the quality of a hotel by its bathrooms and their equipment (double vanity, walk-in shower, double bath). Is there enough storage space? Voice control lighting concept, privacy, music?
How we design and furnish our living spaces has great influence on well-being and health. This was at the latest by the Chinese home study Feng Shui popular. But that’s not all: Furnishings and home furnishings should look good and the Life energy to flow, but at the same time donate health benefits.
In the room – well-being pure, very focused on the mood. Changeable surfaces make this possible. A central display shows news and personal content. During the stay the guest gets information according to the context of his journey, for example to the environment, to planned dates or to the traffic situation on the departure day. In the hotel room, thanks to innovative building automation, the essential media and room factors (light, air conditioning, ventilation, smell and multimedia) can be controlled via smartphone or tablet – including networking with the hotel’s infotainment system.
With the help of dividers and movable furniture, rooms can be converted into a conference room, two small hotel rooms or a large suite. The transformation of the bathroom is particularly sophisticated. A rotatable wall element provides either a shower or a toilet and bidet, depending on what is needed.
The SI Centrum Stuttgart equips all rooms together with the Fraunhofer IAO: curtains, heating, air conditioning and light are controlled via tablet, the minibar is filled with a mobile app, the mirror in the bathroom is also a television. Phones are unnecessary, important is the usability of smartphones and tablets.
Lighting is becoming increasingly important; the “nest” does not work in neon. LED can be used to reinterpret light, for example via touch control on the bathroom mirror. Even as a design element, lighting concepts become more important: What mood do I need in where? Light provides tension or relaxation. LED technology makes the light color completely variable: from the white light with infinitely color temperature over pastel tones up to highly saturated colors. “Tune the light” with subtle contrasts and dynamic effects.
Minimalism. Guests are not packing anymore. You therefore no longer need cabinets. Open shelf concepts are in demand and smart dressing areas with space for suitcases, hangers, hooks, with lights and mirrors. The desk also falls away, there are more comfortable furniture that combines work, sitting, relaxing.
In 1999, Westin invested $ 30 million in the invention of the 10-ply heavenly bed. Since then, many hotels have been trying to reinvent sleep. The box spring bed has long been a reality; Bedspreads are unnecessary.
The days of the representative lobby with the central reception are counted. Lobbies become multi-functional areas with bars, restaurants, lounges and business centers – all at once, and you’re also allowed to check in somewhere. It goes easy on. Important: WiFi, electricity and various seats.
Goes well beyond the Facebook or Twitter account. Designers are forced to think about the wow factor, about moments that guests want to share. The 1888 Sydney Hotel offers Selfie Spaces and the Meliá on Mallorca Tweet Experience.
Sustainability does not end with the carbon footprint. Hotels incorporate nature into their design concepts – bringing the “outside” inside. Organic, natural materials, colors and textures give the hotel a higher love of nature.
White is the hardest color (because it’s not that white anymore), more and more hotels are turning to bright carpeting, white sheets and towels.
The lifestyle hotels make it happen: Hotels are committed to their location and incorporate regional materials, brands, food, art, culture and music into their concepts. At the same time, they open their doors wide for the local population, giving the guests real value in their hands.
Fitness madness has reached the hotel industry: homes are increasingly investing in their fitness areas or becoming fitness and wellness centers, such as Intercontinental’s Even Hotels (previously only in the US): fitness equipment in the rooms, concept hotels who are dedicated to yoga or “the back”.
Future Global Hotel Trends – Conclusion
The customer and his needs should be back in the center. If we have learned one thing from the recent years, then we do not have to blindly go after every hype. I wish for the coming years a return to the roots of the hospitality industry and a better-thought-out selection of technologies. We have to pay more attention to putting the customer and his needs back in the spotlight. Apparently, this is done by new technologies such as artificial intelligence or virtual reality. But only superficial. If you take a closer look, some of the scenarios presented in the past are almost a fairy tale character – loud, shrill and striking. A little more modesty is in my opinion in demand.
The hotel industry needs more support and advice. The solution is not in digital hype, but in the general digitization of processes and in the cloud. Only this way hoteliers can keep up with the growing technical requirements. The privacy-compliant interlocking of Internet booking machines, Sales behavior in the network is made easier and faster by the cloud. Hotels no longer have to worry about IT infrastructure, but can focus entirely on the guest. But this is exactly where the hotel industry needs more support and advice in 2019. Hoteliers want a sparring partner, a consultant who points the direction and recommends products that fit one, and not sell any buzzword themes.
Doilette, technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit.
READ MORE:
Why is Hotel Photography so important
Hospitality Photography is a good Investment
Restaurant Photography can increase Sales
10 Hotel Trends for 2019 to Look for
20 Things you should know about Millennials
Future Global Hotel Trends
Hospitality in the Digital Age, what do Guests Expect
Hotel Photography for better Search Engine Ranking
Got a question or have a project? We’d love to hear from you. Send us a message and we’ll respond as soon as possible.