Hotel Photography for better Search Engine Ranking
Improve your Hotel’s overall search engine ranking with the right photos
Improve your Hotel’s overall search engine ranking with the right photos
The professional visual presentation of your hotel is a modern marketing tool with great potential. If the traveler has landed on your website or has made your appearance on a renowned booking portal, the chances are very good that he will book a room in your accommodation – provided that he likes your photos.
The images are the base for any advertisement.
Professional hotel photography does not only work if guests have arrived at your hotel. It also ensures that you rank well to get direct bookings through search engines with keyword image SEO.
The professional visual presentation of your hotel is a modern marketing tool with great potential. If the traveler has landed on your website or has made your appearance on a renowned booking portal, the chances are very good that he will book a room in your accommodation – provided that he likes your photos.
The images are the base for any advertisement. Professional hotel photography does not only work if guests have arrived at your hotel. It also ensures that you rank well to get direct bookings through search engines with keyword image SEO.
If you want to archive a high page ranking at Google and Co., do not limit yourself to technical SEO and keyword-optimized texts only. Images can positively influence your ranking. It goes without saying once again on the quality level of hotel photography.
Especially in the hotel industry, high-quality appealing photos are transport useful information and emotions. This fact is now being considered by the search engines. Apart from your audience, Google and others also love multimedia content .
Good to know: Web pages with photos tend to rank better in search engine results compared to pages without images. Meaningful images helps the search engines algorithm to better classify the content of your online presence.
From a marketing point of view, however, there is much more to excellent hotel photography: Positioning at the top of Google Image Search acts as a reliable source of organic traffic (that is, a large number of visitors who come to your site via unpaid search results). In fact, some Internet users use the image search as a source of research to find the perfect hotel for their vacation (and make their decision based on the visual impressions).
You benefit from this, if your hotel offers high quality hotel photography.
The combination of high quality hotel photography and SEO sophistication helps you increase visitor and booking numbers
To optimize the ranking, it is recommended to set and insert metadata such as meaningful filenames, alt tag and title tag. Based on the selected file name, the respective search engine captures the image content. It should therefore be unique and informative (e.g., hotel-London-piccadilly-circus.jpg). As a title tag would be for the example “5 star Hotel London Piccadilly Circus” in question.
Alt tag denotes the alternate text of the picture. He defines the photo closer and search engines for thematic classification. Here, for example, synonyms of the keyword or related keywords can be accommodated (for example, “Wellness hotel in the center of London, with restaurant “).
Search engine algorithms have evolved and become very smart they recognize both the meta-data and the image itself. Google “sees”, what’s on the image.
Hotel Trends for 2019 to Look for – Conclusion
The customer and his needs should be back in the center. If we have learned one thing from 2018, then we do not have to blindly go after every hype. I wish for the coming year a return to the roots of the hospitality industry and a better-thought-out selection of technologies. We have to pay more attention to putting the customer and his needs back in the spotlight. Ostensibly, this is done by new technologies such as artificial intelligence or virtual realities. But only superficial. If you take a closer look, some of the scenarios presented in 2018 are almost a fairy tale character.
The hotel industry 2019 needs more support and advice. The solution is not in digital hype, but in the general digitization of processes and in the cloud. Only this way hoteliers can keep up with the growing technical requirements. The privacy-compliant interlocking of Internet booking machines. PMS ‘and sales behavior in the network is made easier and faster by the cloud. The hotelier no longer has to worry about his IT infrastructure, but can focus entirely on the guest. But this is exactly where the hotel industry needs more support and advice in 2019. Hoteliers want a sparring partner, a consultant who points the direction and recommends products that fit one, and not sell any buzzword themes.
Image Optimization With Alt Tags: How to Do Image SEO for More Traffic
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